American Eagle: Now Collecting Logistics Companies?

American Eagle Outfitters has done it again! AEO has acquired their second logistics company this year, and this time they’ve purchased Quiet Logistics Inc. for about $350 million in cash. 

Earlier in 2021, AEO acquired their first logistics company, AirTerra. But as retailers are currently struggling to fulfill consumer demand, AEO has taken more steps to ensure greater control over its own supply chain. 

“An important pillar of our strategy is transforming our supply chain to create greater agility, speed and diversification…. Our vision is to create an on-demand, hyper-scaled operations platform that enables brand success.”
– Jay Schottenstein, Chief Executive of American Eagle Outfitters 

Headquartered in Devens, Massachusetts, Quiet Logistics is a third-party supply chain operator that specializes in providing order fulfillment and returns management services to e-commerce retailers. Quiet uses a mix of staff and robots to complete orders across 8 fulfillment centres in the United States and offers same-day and next-day shipping options. 

Quiet works with over 50 direct-to-consumer brands, and will continue its operations independently under AEO. 

But according to critics, what’s most shocking about this acquisition is that it’s the first time “a specialty retailer like American Eagle Outfitters decided to purchase its own last-mile delivery service,” putting them on par with retail giants like Walmart, Target, and Amazon.  

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