How Do You Compete with Larger Forwarders with More Resources?

How Do You Compete with Larger Forwarders with More Resources?

Freight Forwarding Software for Ocean Container Tracking

Staying ahead of the competition is not just about managing the day-to-day operations efficiently; it’s about leveraging the right tools that can transform challenges into opportunities for growth. Many businesses today find themselves handcuffed by outdated systems that are costly, inflexible, and inefficient.

We recently interviewed some of our most engaged freight forwarders on their pain points with legacy systems and their business priorities when they were evaluating options. 

The most interesting part was learning how they have gained a competitive edge by not only using GoFreight themselves but also selling our features as a value-added service to their customers, which many of their competitors are not offering. 

Why Businesses Consider Switching Freight Forwarding Systems

Feedback from our users highlights a common theme: the need for a system that reduces manual labor, is adaptable to business growth, and stays current with technological advancements. Many noted their old systems were:

  • Labor-intensive: Requiring excessive manual input that drained resources.
  • Non-scalable: Unable to support business growth effectively.
  • Outdated: Lacking regular updates and modern features.

The Pain Points with Legacy Systems

Transitioning to GoFreight, many clients shared similar frustrations with their previous systems:

  • Inadequate Data and Reports: Limited data led to poorly informed decisions.
  • Complex Accounting: Billing and accounting modules were difficult to use and disconnected from other operations.
  • Fragmented Solution: The absence of an integrated system meant juggling multiple platforms to manage different aspects of the logistics chain.

Key Considerations in Selecting a Freight Forwarding Software 

When selecting Freight Forwarding Software, businesses prioritized:

  • Ease of Use: A straightforward, user-friendly interface.
  • All-in-One Platform: A unified solution that manages everything from accounting to tracking in one place.
  • Cost Efficiency: Affordable pricing without compromising on functionality and service.


Discovering the Solution

This is where GoFreight steps in, offering a seamless, all-in-one solution designed to empower businesses to not only meet but exceed their operational needs and competitive goals. 

Most users found GoFreight through targeted online searches, and many checked reviews on platforms like G2 to validate their choices. Positive feedback and high ratings, particularly for ease of use and comprehensive features, solidified their decision to switch.

Decision-Making Process

The decision-making process varied, typically lasting from a few weeks to several months. Most businesses conducted an internal review, relying less on external consultants and more on direct feedback from potential software users within their teams.

Gaining a Competitive Edge

GoFreight’s standout features have been pivotal for businesses looking to enhance their competitive edge:

  • Sales Tool Utilization: Our Forwarders use GoFreight as a powerful sales tool to attract new clients and demonstrate the platform’s capabilities in real-time operations.
  • Real-Time Access and Notifications: Having instant access to shipment statuses and cargo notifications, which caters to the clients’ need for immediate information.
  • Enhanced Market Standing: These advanced tools and features have elevated the company’s reputation and made them a preferred choice among potential clients.
  • Customer Acquisition and Retention: For One Customer, The real-time tracking and intelligent notifications enhanced the transparency and reliability of their services, leading to an 18% increase in retention rates. Customers raved about the customer portal due to consistent updates and the proactive management of shipments.


Learn how you too can gain a competitive edge:


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