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Tips for Small-Medium Freight Forwarders to Compete in 2023

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How do freight forwarders acquire customers?

Cassius Dela Cruz

Staff Content Writer

August 5, 2022 • 1 minute read

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There are several steps you can take to acquire a freight forwarding customer, including the following:

  1. Identify potential customers and their needs by conducting market research and networking with industry professionals.
  2. Develop a marketing plan to promote your freight forwarding services and showcase your expertise and capabilities.
  3. Offer competitive pricing and flexible terms to attract potential customers and differentiate your business from competitors.
  4. Build relationships with potential customers by providing excellent customer service and demonstrating your commitment to their success.
  5. Leverage your relationships with carriers and other industry partners to offer a comprehensive range of services and solutions.
  6. Stay up to date with industry trends and regulations to provide valuable insights and solutions to your customers.

It is important to note that acquiring freight forwarding customers can be a competitive process, and it may take time and effort to build trust and establish a long-term relationship. It is recommended that you focus on providing high-quality services and building strong relationships with your customers to increase your chances of success.

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